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Our Buddy-Safe Standards.

As parents, it's our mission to raise the next generation of healthy, happy babies. That's our mission at BuddsBuddy too, and we do it by making safe, effective products that help families create their Buddy-Safe world.

This is how we do it:

      1. purpose

      We only create products with purpose.

      We actively review the latest scientific research. We listen to what you need and want to see more of. And because we're parents too, we're always inspired by how our own babies explore the world (bonus: when inspiration strikes in the middle of the night, chances are we're already awake!). Simply put, everything we make has a purpose. Nothing exists "just because."

      What inspires a new addition to the BuddsBuddy family?

      The latest research

      Thanks to the pediatricians, dermatologists and other hands-on practitioners in our extended family, we're always tuned in to the latest scientific research. If a new study reveals a better way of doing things (or something we should avoid), we want to know about it-and we want you to know about it, too.

      Personal experience

      We're parents ourselves, so like you, we're constantly amazed by our babies and the way they explore the world. That can lead to some pretty incredible "what if..." and "a-ha!" moments when it comes to our products.

      Community feedback

      The families that make up the BuddsBuddy community are our greatest resource (and our reason for being!), so when it comes to product development, you better believe we're all ears.

        2. values

        We're all about having it all.

        Our goal is to create totally safe, totally effective products that parents can actually find and afford while keeping sustainability in mind.

        For every product we make, we balance:


        Is this product safe?

        We create products that help parents safely care for their babies. If we can't make something Baby-Safe, we don't make it.


        How can we make this accessible to parents?

        Creating a Buddy-Safe world shouldn't be a treasure hunt! We work hard to price our products within reach and get them stocked where families can find them.


        How can we make this both safe and effective?

        We formulate products that do what they say they'll do, do it safely, and continue to do it reliably over time.


        Can we produce and package it more sustainably?

        We always look for readily available, attainable earth-friendly ingredients and packaging solutions for our products.

          3. formulation

          We put a lot into what we do (and we keep a lot out).

          Formulation is about more than just a product's "recipe." The ingredients we choose (and the ones we don't), the box, tube, or bottle we select for our formulas, and the kind of packaging material we use all play a role in creating our best possible product.

          How we formulate our products:

          Ingredient selection

          We always start with plant-based ingredients, organic when practical, then add any carefully chosen synthetics or preservatives needed to create safe, effective formulas.

          And it goes without saying (but we'll say it anyway): our products are formulated and designed to be non-toxic.

          Our no's

          We never use ingredients which are harmful for babies. We always ask "Is this something we'd confidently use around or on our babies?" If you see it on the shelf, the answer was "yes."

          Usability design

          When we design packaging for our products, we consider how they'll be used in real life and how we can make that experience easier for parents.


          Our babies deserve a Buddy-Safe world and a healthy planet. So we look for ways to use recyclable, recycled or sustainable packing materials (without sacrificing efficiency and affordability).

            4. testing + review

            Testing 1, 2, 3 (4, 5, 6...)

            We thoroughly test every product we create to make sure it's Buddy-Safe (meaning that all of these tests add up to ensuring that the product is safe to use on and around babies).

            We put our products through the tests that are absolutely necessary AND those that go above and beyond what's technically required depending on how a product will interact with you and your baby.

            Since we make such a variety of products, many of which require unique tests, you can bet we've got a pretty comprehensive list!

            One last double-triple check.

            We test every single batch of every single product before it leaves our hands and makes its way to you. Specifically, we test for microbes, color, odor, appearance, pH, consistency and more. If it doesn't pass, it doesn't ship. When it comes to Buddy-Safe, there's no grey area!

            We always test for:

            Formula stability

            Stability tests let us know that our finished formulas will work the way they should, even after they've been exposed to bright light, heat or cold on their journey from us to you.

            Batch microbial testing

            We conduct microbial testing on each batch of our products to be sure there's no sign of sneaky microbes or bacterial growth.

            Preservative safety + effectiveness

            When we use preservatives, we make sure they are Buddy-Safe and help our products resist contamination so they stay that way over time.

            Product efficacy

            It may seem obvious, but after all is said and done, making sure a product does what it should is an absolute must.

            Depending on the product, we also test for:

            • Skin irritancy
            • Eye stinging
            • FDA compliance*
            • OTC efficacy*
            • SPF value
            • Broad spectrum testing
            • Water resistance
            • Toxicology review
            • Photo toxicity
            • Skin barrier function repair
            • Efficacy of skin moisturization

            5. refinement

            When it comes to our products, the end is just the beginning.

            You know how you're always looking for ways to help your baby keep developing and be the best they can be? We look at our products the same way. We stand behind their safety and efficacy, but we're always reviewing the latest science and research behind new ingredients and packing materials to enhance our products and make them even better.

            What inspires us to evolve or improve something we make?

            The latest research

            While we always stand behind our products' efficacy and safety, we never stop looking for ways to improve. Even after a product is "finished," we're actively reviewing new scientific research for ways to advance or evolve it. As the availability of effective plant-based, natural and organic ingredients grows, we continue to incorporate them into our formulas while maintaining our promises of safety, efficacy, accessibility and sustainability.

            Community feedback

            We consider the families in our community our greatest resource, so we take feedback seriously and we act on it. Providing better choices for babies (and the parents who love them!) is an ongoing effort and commitment we continue to make every single day.